His new role of creative director, will include collaborating on packaging and style.
Marc Jacobs will bring his unique style to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.
Marc Jacobs’ designs have a youthful spirit, with provocative artistry - the perfect partner to collaborate with Diet Coke. This exciting pairing will add to Diet cokes impressive history of fashion collaborations.
Marc Jacobs commented, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”
....YUM.
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